Research origin
Khao Jed Yod… “Du Hun”, a community that is not only about pandanus craft, but also has “Seven Peaks Mountain“ or Khao Jed Yod, one of the community’s major landscapes, standing tall and evident from afar. Khao Jed Yod is in Bo Hin subdistrict, Sikao district, along Tran and Krabi route… The general condition is a small mountain, each of which is connected in a long line in a row. There are also rich forests in the mountains, and at the foot of the mountain there are many caves. If anyone visits Huahin Beach, which is a community beach, they can visit Khao Jed Yod, which is a connected area. At the junction of the road connecting the Seven Peaks Mountain and Bann Du Hun is a scenic spot where you can see the views and islands of the blue sea on the Andaman side.
Every time you make a pandanus craft, there are strands that need to be cut off. Further development with the BCG model is a way to utilize these scraps cost-effectively and create creativity.
Sart Panan
Value creation leaflet is for the community’s pandanus brand through the presentation of pandanus handicraft stories and community identities in a simple graphic format.
