ชื่องานวิจัย
Multiculturalism: Identity Design and Tourism Activitiesfor Creating Creative Tourism Strategiesa Case Study of The Death Railway Routeat Kanchanaburi Province
เจ้าของงานวิจัย
สุกานดา ถิ่นฐาน
Research origin
The purpose of this research was to study the context of tourism in the multicultural area of the Death Railway. Study the behavior of tourists in specific groups with special interests traveling on the Death Railway. and design identity and development of creative cultural history tourism activities It was carried out in the form of Research and Development (R&D), using a mix method, qualitative research by questioning and interviewing the local population including academics experts in related fields and quantitative by using a questionnaire to collect data from a sample group of 400 tourists to analyze, synthesize, together with the integration of art, design and various theories in an appropriate format to create a creative tourism strategy model.
The researcher has suggestions for applying the research results and suggestions for further research. It was found that leaders and local people It plays an important role in the participation and interpretation of local stories for tourists to understand and exchange in culture. and history to create new experiences and impressions for tourists And in doing activities may ask for cooperation from private groups in the design of tourist routes. To create a holistic
Multiculturalism: Identity Design and Tourism Activitiesfor Creating Creative Tourism Strategiesa Case Study of The Death Railway Routeat Kanchanaburi Province
The results of the study revealed that the context of tourism in Thailand with historical resources in the area. It is one of the factors that attract outsiders to Kanchanaburi by dismantling the elements into 3 parts: area, people, and identity in order to select them for designing a narrative of the past in the present time. Pleasure is to relax and see history. and learn culture Classified as fun-loving tourists and eco-tourists. Presenting the charm of local stories. Allowing tourists to have an impressive experience through participation between locals and tourists, leading to repeat visits and word of mouth to achieve sustainability in the area Able to apply the “MOST MODEL” tourism strategy in the area to solve problems and develop tourism models in other areas.
